BOTUCAL PARTICIPATED IN THE 11TH EDITION OF BAR CONVENT BERLÍN
Last October, Botucal participated in Bar Convent Berlín, the leading trade fair for the bar industry which has become the most important in Europe. In previous years Diplomático participated under the brand Botucal, the name by which Diplomático rums are commercialized in Germany.
The 11th edition was held on October 10th and 11th, in the impressive facilities of the Berlin Station event center, receiving an approximate of 12 thousand professionals from the industry that allowed to break audience records.
At the Botucal stand the public had the opportunity to taste all the rums of its range, served neat or in delicious cocktails prepared by Botucal’s European brand ambassadors, as well as the winner of the Diplomático World Tournament 2017, the Swedish Charlotte Halzius, and the German finalist Marie Rausch. It was also the occasion to present Diplomático’s new limited edition, the Distillery Collection, composed of the Batch Kettle and the Barbet column rums.
Botucal also organized a conference on the distillation process and the different factors that influence the determination of the sensory profile of its rums. It was animated by Jon Lister, ambassador of the brand in Europe, and counted with the participation of a panel of four experts from the spirits industry: Simon Difford, journalist and founder of Difford’s Guide; Declan McGurk, manager of the prestigious American Bar at the Savoy Hotel in London; Juergen Diebel, chemist specialized in spirits; and Gilberto Briceño, Botucal’s Maestro Ronero.
Undoubtedly, this event was an excellent opportunity to strengthen the links between Botucal and the professionals of this industry in the European market.
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