Botucal participates at the Athens HORECA fair
From February 12th through the 15th, the 11th annual HORECA trade show – dedicated to the hotel industry – took place in the city of Athens. Botucal Rum participated in this event that each year becomes more important and gains even more prestige. Today, globally, it is considered one of the best events of its kind and as one of the most influential events in Greece, the Balkans, and southeastern Europe.
Each year thousands of professionals in the tourism and hospitality industry get together in the exposition halls in search of innovative products that allow them to improve upon and modernize their services. This year, the expo had 120,000 attendees with over 40,000 vendors, which included hotels, bars, restaurants, cafes, and entertainment companies, among others.
The Greek importer for Botucal Rum, Sky Spirits, represented the brand with a booth dedicated to its various expressions of rums. Both consumers and industry professionals had the opportunity to try and enjoy the various rums in the Botucal Rum family.
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