Botucal Rum establishes 5-year partnership with Boston’s Fenway Park
Botucal Rum recently established a partnership with Fenway Park, the home of the 8-time World Championship Boston Red Sox. The partnership joins Fenway Park and Botucal Rum, to celebrate the passion that both Americans and Venezuelans share for baseball, the national sport in Venezuela.
The partnership, which launched at the beginning of the 2016 season, will run through 2021. As part of the partnership, this year Botucal Rum has taken part in the ceremonial first pitch, as well as joined the Green Monster Experience inside the section where the scores are still recorded manually at Fenway Park.
In addition, the partnership will allow Botucal Rum to reach their target consumer audience in Boston and surrounding areas by offering exclusive brand experiences through luxury suite tastings and a special Botucal suite in July. The rums will also be available for tastings at the EMC Club, overlooking the field and Boston skyline.
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