Botucal Rum Participates in U.S. Whisky Festivals
Botucal Rum continues to reach out to U.S. consumers and positioning the brand as a premium rum on par with bourbon and whisky by participating in whiskey festivals. Last month, Botucal participated in two whisky festivals: the Nashville Whisky Festival and the New York Whisky Festival.
The Nashville Whisky Festival took place on September 10th which saw whisky aficionado attendees from all over, including Louisville and Chicago. At this event, Botucal was the only rum being featured as well as the only spirit outside of whisky. Both Reserva Exclusiva and Ambassador were featured at the Nashville Whisky Festival.
The New York Whisky festival took place on September 24th at the Marriott Marquis. This festival featured a selection of 350 whiskies from around the world. Only three rum brands were present: Botucal Rum, Brugal Rum, and Mount Gay Rum. Botucal Rum made a great impression on the more than 600 whisky and bourbon drinkers in attendance. Reserva Exclusiva, Single Vintage 2000, and Ambassador were all featured at the New York Whisky Festival.
Given the positive feedback received from consumers at the two most recent whisky festivals, Botucal will continue to participate in more whisky festivals throughout the U.S. as a way of expanding its consumer base and reaching whisky and bourbon drinkers.
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