Botucal’s new Tradition range introduced to the Americas
After its overly successful introduction to the European market, in October 2016, Botucal’s new Tradition range was officially launched in the American continent on Monday, January 23rd, 2017. In honor of this special occasion, the brand hosted over one hundred guests, including trade press and its distribution partners from North América, Latin América, and the Caribbean, held at the iconic Bowery Hotel in New York City.
During this most awaited celebration, guests enjoyed original cocktails crafted in detail to high light the essence of the newly launched Planas and Mantuano expressions, additionally to the great classics showcasing Reserva Exclusiva’s exceptional and unique taste profile. Exquisite hors-d’oeuvres, paired flawlessly with each rum were served through out the night, while guests were welcomed with a custom photo experience, Premium cigars being rolled to taste while classical jazz was performed live.
One of the key moments of the evening was the tasting of the new expressions, Planas and Mantuano, which was led by Botucal’s very own Maestro Ronero Gilberto Briceño. It was a unique experience for all the attendees to discover the taste and aromas of these new releases, guided by the knowledge, experience, and impecable expertise of Mr. Briceño.
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